How To Create Templates To Sell On Etsy? The Ultimate Guide 

How To Create Templates To Sell On Etsy

The world of e-commerce has witnessed a surge in the popularity of customizable templates, and Etsy has emerged as a leading platform for creative entrepreneurs to showcase and sell their designs. For aspiring sellers, the ability to create and sell templates on Etsy can be a lucrative opportunity. However, it requires careful planning, design skills, and an understanding of the marketplace. In this article, we will provide a comprehensive guide on how to create templates to sell on Etsy. From identifying profitable ideas and choosing the right design software to optimize listings and marketing strategies, we will equip you with the knowledge and tools to succeed in the competitive Etsy marketplace.

How To Create Templates To Sell On Etsy?

Designing Templates from Scratch

  • Identify your target market: Determine the specific niche or audience you want to target with your templates.
  • Research popular trends: Stay up-to-date with current design trends and preferences within your target market.
  • Sketch out ideas: Use pen and paper or digital tools to sketch out your template ideas before diving into digital design software.
  • Use design software: Utilize design software like Adobe Illustrator, Photoshop, or Canva to create your templates.
  • Customize and refine: Experiment with different color schemes, layouts, and elements to create unique and visually appealing templates.
  • Test and iterate: Obtain feedback from potential customers or peers to improve and refine your template designs.

Customizing Existing Templates

  • Find existing templates: Explore websites, design marketplaces, or template libraries to find existing templates that can be customized.
  • Obtain appropriate licenses: Ensure you have the necessary licenses or permissions to customize and sell the templates.
  • Customize templates: Use design software to modify the existing templates to align with your vision and target market.
  • Add unique elements: Incorporate your own design elements, graphics, or fonts to make the templates stand out.
  • Test and refine: Test the customized templates to ensure they are functional and visually appealing before listing them for sale.

Collaborating with Designers

  • Seek out designers: Connect with graphic designers or artists who specialize in creating templates.
  • Discuss partnership terms: Define the terms of the collaboration, including profit sharing, intellectual property rights, and design responsibilities.
  • Provide design guidelines: Clearly communicate your vision, target market, and specific template requirements.
  • Review and refine designs: Collaborate closely with the designer, providing feedback and iterating on the designs until they meet your expectations.
  • Prepare templates for sale: Ensure the templates are properly formatted, organized, and ready for listing on Etsy.

Outsourcing Template Creation

  • Identify reliable outsourcing platforms: Research and find reputable outsourcing platforms that specialize in design services.
  • Define project requirements: Clearly outline your template requirements, including design style, format, and any specific elements.
  • Select a designer or agency: Choose a designer or agency with a strong portfolio and positive reviews that aligns with your needs.
  • Provide detailed briefs: Communicate your vision, target market, and any specific guidelines to the designer or agency.
  • Review and finalize templates: Regularly review the progress of the template creation, provide feedback, and ensure the final product meets your expectations.

Understanding The Etsy Marketplace 

Etsy has established itself as a thriving marketplace that caters to a wide range of customers looking for unique and customizable products. It has gained popularity among individuals who appreciate handmade, vintage, and personalized items. Understanding the dynamics of the Etsy marketplace is crucial for successfully selling templates on the platform.

Firstly, it’s important to recognize the target audience of Etsy. The platform attracts customers who value creativity, craftsmanship, and customization. They are often seeking products that reflect their individuality or special occasions. This makes Etsy an ideal platform for selling templates, as customers can use them to personalize various items such as invitations, digital artwork, social media graphics, and more.

Secondly, gaining insights into the types of templates that are popular on Etsy is essential. Sellers should research the marketplace to identify the categories and themes that are in high demand. Common template categories on Etsy include wedding invitations, party decorations, printable artwork, business templates, and planner inserts. By analyzing best-selling templates and monitoring trends, sellers can tailor their offerings to meet the preferences of Etsy’s customer base.

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Lastly, understanding the benefits of selling templates on Etsy is crucial for sellers. The platform provides a ready-made customer base, a user-friendly interface for listing and managing products, and robust search and discovery features. Additionally, Etsy offers various marketing and promotional tools to help sellers reach a wider audience. With its established reputation and a large customer base, Etsy can provide excellent visibility and sales potential for template sellers who position their products effectively.

Tips For Showcasing Templates In A Visually Appealing Manner On Etsy

  1. High-Quality Product Images: Invest in high-quality product photography to showcase your templates effectively. Use natural lighting, a clean backdrop, and focus on capturing the details of your templates. Present multiple angles or variations of the template to give customers a comprehensive view. Consider including images of the template in use or displaying sample customization options to demonstrate its versatility.
  2. Consistent Branding: Establish a consistent visual brand identity across your Etsy shop to create a cohesive and professional look. Use consistent colors, fonts, and design elements that align with your template offerings. This will help create brand recognition and make your listings visually appealing when viewed collectively.
  3. Clear and Engaging Listing Descriptions: Craft compelling and informative listing descriptions to engage potential buyers. Clearly highlight the features, benefits, and potential uses of the template. Use bullet points, headings, and formatting to make the information easily scannable. Incorporate relevant keywords naturally to enhance searchability and improve your chances of being discovered by potential customers.
  4. Demonstrative Examples: Provide examples or mock-ups that showcase how the template can be customized or used in different scenarios. For instance, if you are selling a wedding invitation template, include images or mock-ups of the template customized with different colors, fonts, and styles. This allows customers to visualize the possibilities and helps them envision how the template will look after customization.
  5. Aesthetically Pleasing Thumbnail Images: Pay attention to the thumbnail images representing your templates in search results and category pages. These small images should be visually captivating and clearly represent the essence of your templates. Choose an eye-catching design element or a visually appealing section of the template as the thumbnail image to entice potential buyers to click on your listing.

Promoting And Marketing Templates On Etsy

  • Optimize Your Etsy Shop: Ensure your Etsy shop is well-optimized by using relevant keywords in your shop title, shop announcement, and shop policies. This will improve your shop’s visibility in Etsy’s search results and make it easier for potential customers to find your templates.
  • Utilize Etsy’s Marketing Tools: Take advantage of Etsy’s built-in marketing tools, such as Promoted Listings and Sales Events. Promoted Listings allow you to pay for increased visibility in search results, while Sales Events enable you to offer discounts or run promotions to attract customers. Experiment with these tools to see what works best for your templates.
  • Social Media Marketing: Leverage the power of social media platforms to promote your templates. Create accounts on platforms like Instagram, Facebook, Pinterest, and Twitter, and regularly post visually appealing images or graphics featuring your templates. Engage with your followers, collaborate with influencers, and use relevant hashtags to increase your reach.
  • Collaborate with Bloggers or Influencers: Reach out to bloggers or influencers who have an audience that aligns with your target market. Offer them a free sample of your template in exchange for a review, feature, or mention on their blog or social media channels. This can help you gain exposure to a new audience and drive traffic to your Etsy shop.
  • Offer Freebies or Samples: Consider offering freebies or samples of your templates to potential customers. This could be a limited version of a template, a free printable, or a trial period for a digital product. By providing value upfront, you can build trust, attract customers, and encourage them to purchase your full templates.
  • Optimize Listing Titles and Descriptions: Ensure your listing titles and descriptions are optimized with relevant keywords. Conduct keyword research using tools like Etsy Rank or Marmalead to identify popular search terms within your niche. Incorporate these keywords naturally in your listings to improve their visibility in Etsy’s search results.
  • Engage with Customers: Respond promptly and professionally to customer inquiries, reviews, and feedback. Positive interactions with customers can lead to repeat purchases and positive word-of-mouth recommendations.


Creating and selling templates on Etsy can be a rewarding venture for creative entrepreneurs. By following the tips and strategies outlined in this article, you can effectively create, showcase, and promote your templates to reach a wider audience on Etsy. Remember to stay attuned to the trends and preferences of Etsy’s customer base, invest in visually appealing listings, optimize your shop and listings for search, and actively market your templates through social media and collaborations. With persistence, continuous improvement, and a strong marketing approach, you can position yourself for success in the competitive world of selling templates on Etsy. Start creating and watch your Etsy business thrive.


How Do I Create Templates To Sell On Etsy If I Don’t Have Design Skills? 

If you don’t have design skills, you can explore design software with user-friendly interfaces, such as Canva, that offer pre-designed templates that can be customized. Consider collaborating with a designer or outsourcing template creation to professionals who can bring your ideas to life.

How Do I Determine The Right Price For My Templates On Etsy?

Pricing your templates can be challenging. Research similar templates on Etsy to get an idea of the price range. Consider factors such as the complexity of your templates, the value they offer to customers, and the time and effort invested in creating them. Experiment with different price points and monitor customer response and sales data to find the sweet spot.

How Can I Ensure My Templates Stand Out Among Competitors On Etsy?

To stand out, focus on creating unique and visually appealing templates. Research popular trends and incorporate your own creative twist. Invest in high-quality product images, use consistent branding, and provide demonstrative examples or mock-ups that showcase the customization options. Utilize effective keywords and optimize your listings to improve their visibility in search results.

Can I Sell Templates Created By Others On Etsy?

It depends on the licensing and permissions associated with the templates. Some templates may come with specific usage rights, while others may require obtaining explicit permission from the original creator. Ensure you have the necessary licenses or permissions to sell or customize templates created by others to avoid any copyright or intellectual property infringements.

How Can I Effectively Manage Customer Support For My Template Sales On Etsy?

Prompt and helpful customer support is essential for maintaining a positive reputation on Etsy. Respond to customer inquiries and messages in a timely manner, address any issues or concerns promptly and professionally, and strive to provide excellent customer service. Actively seek customer feedback and use it to improve your templates and the overall customer experience.

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