What Is A Good Gravity Score On Clickbank? Unlocking Clickbank Success

what is a good gravity score on clickbank

With the rise of affiliate marketing and digital product sales, ClickBank has become a popular platform for both vendors and affiliates. One crucial metric that plays a significant role in ClickBank’s ecosystem is the gravity score. This article aims to provide a comprehensive understanding of what a good gravity score is on ClickBank. We will explore the importance of the gravity score, its interpretation, and strategies for selecting products based on this metric. Whether you are an affiliate marketer or a vendor, understanding the gravity score can greatly impact your success on ClickBank.

What Is A Good Gravity Score On Clickbank? 

A good gravity score on ClickBank typically falls within the range of 20-100+. However, it’s important to note that the definition of a “good” gravity score can vary depending on the niche and competition. Generally, higher gravity scores indicate a product with strong performance and potential profitability. Nonetheless, it’s essential to analyze the gravity score within the context of your specific niche and consider other factors like competition and product relevance.

How Does Gravity Score Reflect Product Performance? 

Gravity score is a metric on ClickBank that reflects a product’s performance based on several factors. It provides an indication of how well a product is selling and its overall popularity among affiliates. A higher gravity score suggests that the product has been successful in generating sales and attracting affiliate marketers to promote it.

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The gravity score is primarily influenced by two key factors: the number of affiliate referrals and the sales conversion rate. A product with a high number of affiliate referrals indicates that many affiliates have chosen to promote it, which can be a sign of its perceived value and profitability. Similarly, a high sales conversion rate suggests that the product effectively converts visitors into paying customers, indicating its appeal and quality.

Additionally, recent sales activity plays a role in the gravity score. Products that consistently generate sales over time tend to have higher gravity scores compared to those with sporadic or declining sales. This factor provides insight into the product’s sustained performance and its ability to attract customers even after the initial launch phase.

Overall, the gravity score reflects the overall performance and market demand for a product on ClickBank. It serves as a useful metric for affiliates looking to identify products with potential profitability and vendors seeking to gauge the success of their offerings. However, it’s important to consider other factors alongside the gravity score to make informed decisions about product selection and promotion.

Advantages Of Promoting Products With High Gravity Scores

Promoting products with high gravity scores on ClickBank offers several advantages to affiliate marketers. Here are seven key benefits:

  • Increased Earning Potential: Products with high gravity scores often indicate strong sales performance and popularity. By promoting such products, affiliates have a higher chance of generating more sales and earning higher commissions.
  • Established Market Demand: High gravity scores reflect a product’s existing market demand and customer interest. This means that there is already an audience actively seeking and purchasing the product, making it easier for affiliates to generate sales.
  • Credibility and Trust: Products with high gravity scores typically have a proven track record of success and satisfied customers. Promoting these products can enhance the affiliate marketer’s credibility and reputation, as they are endorsing products with a strong reputation and positive customer feedback.
  • Supportive Affiliate Resources: Vendors of products with high gravity scores often provide comprehensive affiliate resources, such as promotional materials, landing pages, and marketing strategies. Affiliates can leverage these resources to optimize their promotional efforts and increase their chances of success.
  • Higher Conversion Rates: High gravity products have already demonstrated their ability to convert visitors into customers effectively. This means that affiliates promoting these products have a greater likelihood of achieving higher conversion rates and earning more commissions per referral.
  • Competitive Advantage: As high-gravity products are popular, they tend to attract fewer competing affiliates. This gives affiliates an advantage in terms of visibility and market saturation, allowing them to capture a larger share of the target audience and generate more sales.
  • Potential for Upsells and Cross-sells: Many products with high gravity scores often have upsell or cross-sell opportunities. Affiliates can benefit from these additional revenue streams by promoting complementary products or higher-priced versions, thereby increasing their overall earnings.

Strategies For Choosing Products Based On Gravity Score

  1. Research the Niche and Target Audience: Understand the niche you’re operating in and identify the needs and preferences of your target audience. Look for products with high gravity scores that align with these interests to maximize your chances of attracting potential buyers.
  2. Assess Product Relevance and Quality: Ensure that the product you choose is relevant to your target audience and offers genuine value. Assess the product’s quality, user reviews, testimonials, and any available sample materials to determine its overall merit and suitability for promotion.
  3. Evaluate Competition Within the Niche: Analyze the competitive landscape within your chosen niche. While high gravity scores indicate demand, it’s important to consider the level of competition you’ll face. Look for products with a good balance of high gravity scores and a reasonable number of competing affiliates.
  4. Consider Other Metrics Alongside Gravity Score: While gravity score is a vital metric, it shouldn’t be the sole factor in product selection. Consider other metrics like average earnings per sale, commission percentage, refund rates, and conversion rates to gain a comprehensive understanding of the product’s performance potential.
  5. Leverage Gravity Score in Conjunction with Affiliate Networks: Utilize affiliate networks and forums to gain insights from experienced marketers. Engage in discussions, seek recommendations, and learn from their experiences with products that have high gravity scores.
  6. Test and Track Performance: Implement a systematic approach to track the performance of the products you promote. Set up tracking mechanisms and analyze data related to clicks, conversions, and earnings. This will help you evaluate the effectiveness of your chosen products and make informed decisions for future promotions.
  7. Diversify Product Portfolio: Rather than relying solely on high-gravity products, consider diversifying your product portfolio. Promote a mix of high, medium, and low gravity products to mitigate risk and cater to a wider range of audience preferences. This approach can help you capitalize on different market segments and optimize your overall earnings.

By implementing these strategies, you can make informed decisions when choosing products based on gravity score. Remember to prioritize relevance, quality, and competition analysis while considering other key metrics and diversifying your product portfolio for long-term success on ClickBank.


In conclusion, understanding what constitutes a good gravity score on ClickBank is crucial for affiliate marketers and vendors alike. A good gravity score typically falls within the range of 20-100+, but it’s important to consider the specific niche and competition when evaluating the score. Promoting products with high gravity scores offers advantages such as increased earning potential, established market demand, credibility, supportive resources, higher conversion rates, competitive advantage, and upsell opportunities. By following effective strategies for product selection based on gravity score, affiliates can maximize their success on ClickBank and drive greater profits.


What Is Clickbank’s Gravity Score?

ClickBank’s gravity score is a metric that measures the performance and popularity of a product on the platform. It indicates the number of unique affiliates who have referred a sale for that product in the past 12 weeks. A higher gravity score suggests that the product has more affiliate referrals and is potentially more successful.

How Do I Interpret The Gravity Score On Clickbank?

Interpreting the gravity score requires considering it in relation to the specific niche and competition. Generally, a high gravity score indicates strong sales performance and market demand for a product. A low gravity score may suggest limited popularity or competition. It’s important to analyze the gravity score alongside other factors like relevance, quality, and competition within the niche to make informed decisions.

Is A High Gravity Score Always Better?

While a high gravity score generally indicates a successful product, it may not always be the best choice for every affiliate marketer. High-gravity products often come with increased competition, making it harder to stand out and generate sales. Additionally, it’s crucial to consider the product’s relevance to your target audience and its overall quality. It’s recommended to strike a balance between gravity score, competition, and product suitability.

What Is Considered A Good Gravity Score On Clickbank?

A good gravity score on ClickBank typically falls within the range of 20-100+. However, it’s important to note that the definition of a “good” gravity score can vary depending on the niche and competition. It’s advisable to compare the gravity scores of products within the same niche and consider other factors like market demand and competition to determine the significance of a gravity score.

Can I Solely Rely On The Gravity Score When Choosing Products On Clickbank?

While gravity score is an important metric, it should not be the sole factor in product selection. It’s essential to consider other metrics such as average earnings per sale, commission percentage, refund rates, conversion rates, and product relevance. Additionally, conducting thorough research, assessing competition, and tracking the performance of products are crucial steps to making informed decisions and maximizing success on ClickBank.

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