About 65% of small businesses spend up to $500 for their new logo. Another 20% are willing to spend up to $1,000. Unfortunately, not everyone will end up with an amazing logo.
Having the right logo is key to the success of your branding and marketing efforts. The better your logo is, the more likely it will stand out, and people will remember it.
You can ensure that your business has an amazing logo by following these tips.
1. Know Your Audience
It isn’t about what you like or your favorite color. Designing a logo is about appealing to your target audience. You need to create a logo that your target audience can easily identify and remember.
It can help to create a persona. Create an imaginary “typical customer” profile to help put a face to your audience.
2. Know Your Competition
There are two reasons for knowing what your competition is doing. First, you want your logo to stand out among the crowd. If everyone is using blue, then why not make your logo green?
Let’s say you want to create a game logo. Start by looking at other games in the same genre. Pay attention to the colors, fonts, shapes, and overall feel of the logos.
Second, you don’t want to get too close in design to another established logo. This will result in a cease and desist and possible litigation.
3. Keep It Simple
Your logo should be a symbol that sticks in someone’s mind. Less is more when it comes to your logo, so keep these simple logos in mind when designing yours.
- Nike Swoosh
- Target bullseye
- McDonald’s arches
- Puma’s cat
- Apple’s apple
- Disney’s Mickey head
All of these logos are incredibly simple, yet if you see them, you’ll immediately associate them with the company.
4. Choose the Right Color
If your business already has a branding color, then you’re limited to that color when creating your logo. But if you’re starting from scratch, you have complete freedom to use color psychology.
The most common color used in branding is blue, with red a close second. This is because blue is the top favorite color among Americans. It represents security, calm, purity, logic, and control.
5. Don’t Forget About Negative Space
After you’re happy with the image you’ve created, take a step back, and look at the negative space. You can create shapes in the negative space.
Look at the FedEx logo for an example of this. In the middle of the logo is an arrow.
You can create an image in the negative space to create symbolic meaning. You also want to make sure that you don’t accidentally create an inappropriate image in the negative space.
Create an Amazing Logo for Your Business
When you follow these tips, you can be confident that you’ll end up with an amazing logo. Remember to keep your intended audience in mind as you create a simple image in the perfect color.
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