The e-Commerce industry was recorded last year to have racked up approximately $4.9 trillion globally, estimated to hit $7.4 trillion by 2025.
The size of this industry, therefore, demands certain responsibilities on the part of the brands and companies that are found under it.
For instance, businesses need to go the extra length to protect themselves against breaches.
Secondly, since data informs the best decisions, enterprises have to regularly gather and use data to create business insights that foster growth.
All of the above can be done using proxy services, as we will see below. Proxies are not only helping to make e-commerce better but are taking over the scene due to their great importance.
What Are Proxy Services?
Proxy services can be defined as intermediary services that help to mediate between users and targeted servers.
They sit between users and the internet and help pass communications back and forth. A proxy service as a tool may be installed on the computer being used to send out requests or may exist on a different device. Yet, its primary responsibility is to accept traffic from the user and deliver it to the servers, then return the results in the same manner.
It does all of these while hiding the user’s real online identity and using the proxy’s details instead. By doing this, the proxy not only boosts security and protection but also encourages anonymity and helps to bypass restrictions by simply using different internet protocol (IP) addresses.
To learn more about proxy services, see Oxylabs articles.
Specific Reasons Why Proxies Are Becoming An Integral Part Of E-Commerce
There are several reasons why proxies are becoming an integral part of e-Commerce, and a large junk of it relies on the nature and features of proxy services, as shown below:
Automation is usually the term used to describe the process of tasks being achieved by machines guided by Artificial Intelligence (AI) instead of human efforts.
A proxy works through automation to get tasks done quickly and with very few errors since little or zero human input is involved.
This attribute is why proxies are continually important in the digital space.
Proxies are also very fast. They can achieve in minutes or hours tasks that would otherwise take months or weeks to accomplish.
Some proxies, such as datacenter proxies, even use cache mechanisms to ensure that not every request reaches the server. Instead, requests with results in the cache are treated quickly. This drastically reduces the time required to get things done while still maintaining the quality of the data.
3. Rotating Proxies
Proxies are also known for rotating their IPs and locations, which holds specific benefits for the modern business.
For instance, it is when the proxy service can rotate its IP that brands can scale past the hurdle of IP blocking that arises when one IP is used repeatedly.
Also, switching location helps to specifically end geo-restrictions as the user can easily choose a different location to appear as a different internet user.
How Can Proxy Services Affect The Future Of E-Commerce?
And proxy service will continue to affect e-Commerce and its future in several ways but especially in the ways highlighted below:
1. Brand Monitoring and Protection
As the internet advances, online insecurity will only seem to expand. This makes sense considering how the homogeneity and globalization of any single product allow for lesser information control.
Therefore, businesses will need to protect themselves and their assets in the future. It would become even easier for people worldwide to steal and infringe upon unprotected intellectual assets.
2. Competitor Research and Monitoring
The future may hold a wider market, yet it will also be more competitive as more businesses struggle to grab more share of the global market.
There will be the need to find ways to outdo the competition even in the future, and proxy services offer one of the most effective ways.
With a proxy, a brand can discreetly monitor and research their competition not only to see what they are doing but also to develop better ideas to outperform them.
3. Boosting Performance
If there is a time when a better performance will be highly important, that time would be in the future when the market is even more competitive. Businesses that do not perform will most likely fade off and collapse.
Proxies will help boost performance for businesses as it has been doing. by increasing the level of automation and increasing the speed with which it gets things done, brands can save time and increase productivity and performance.
The lucrative nature of the e-Commerce market makes it a very competitive space, with companies scrambling to get as many shares of the market as possible.
In the nearest future, proxy service will affect the security of digital brands, help them increase their performance, and outdo their competition.