Securing commercial real estate clients is the most important thing in the world of real estate. It is also one of the hardest. It is not just about completing deals, but finding and securing clients that are able to put in a six-digit or even a seven-digit investment can be a hassle. However, it is a requirement to success in this field. It can take some time to build up a strong clientele. But, with the right strategy and techniques, you can attract more commercial real estate clients in no time. You have to put yourself out there so that more potential clients can get to know you. Once your name has a presence in realms of commercial real estate, you will have better luck securing clients. This post looks at the ways through which you can attract commercial real estate clients.
1. Create A Profile On All Major Commercial Databases
There are many commercial databases out there and the best way to attracting more commercial real estate clients is by putting yourself out there. A great way to do this is by creating a profile on all major commercial databases. For instance, UpFlip.com is the perfect listing services website, it could do wonders for you when it comes to attracting clients. Add your resume, specialties, contact details, and other relevant information on the database to get noticed. By creating a profile on such platforms, you will get exposure to thousands, if not millions of potential clients. Remember, the world is going digital and clients rely on such sites to find the right real estate person.
2. Leverage The Marketing Materials Of Your Firm
If you are working on promoting your services, then you should make the most of the support staff. The majority of firms dealing in commercial real estate have support staff which are of great assistance when it comes to creating marketing materials. Therefore, you should contact the staff and ask them about what options are available. The staff can help create a webpage for you in the website of the firm, or even a direct mailer, portfolio, and marketing kit. Working in a large firm has many benefits such as the human resources that can provide assistance. Besides, there are always marketing materials which can be directly used. This helps reduce any out of pocket expenses which might have otherwise been incurred.
3. Set Up Your Own Website
One of the most important things that you need to do is set up your own website. If the firm that you work for does not provide support services, then you can always hire an independent agent to help create your website. A website is compulsory if you want to attract commercial real estate clients. It should list the services that you provide and your expertise. Moreover, you can even create a website on your own by trying your hand with HTML code, search engine optimization, and copywriting. Even if you hire a content writer to write content for your website, make sure to review the content before it is posted on the website.
4. Social Media Participation
Social media offers a great platform for you to market yourself to commercial real estate clients. Expand your network and meet new clients to secure them.
By connecting with potential clients on social media, you can take your business to the next level. Besides, social media is free to use and social media marketing is extremely cheap. Grow your circle beyond just family, friends, and acquaintances. Social networking platforms like Facebook and Twitter are a great way to connect with potential clients. Moreover, you can advertise your services on social media to attract commercial real estate clients. LinkedIn is another great platform that allows you to connect with the business community and share vital information about your services.
5. Have A Successful Broker Mentor You
In order to become a seasoned broker and to attract clients, you need a mentor. There are plenty of seasoned brokers who do not mind mentoring others. Besides, well-known brokers have more clients than they could possibly handle. This gives you a great opportunity to capture these clients and grow your brand. Acquire as much knowledge as you can from seasoned brokers, so that you can take your career to new heights. Go to networking events and meet with some of the famous brokers. Don’t be afraid to speak with a broker whom you admire and respect.
Chances are that they are at such a pinnacle of their career that they would be glad to mentor you. The best way to get an outstanding broker to help you is by creating a mutually beneficial relationship with them. Offer support to the broker and ask him or her to mentor you in return. Sometimes, the broker might be having a busy season and could use all the help that he or she can get. Over time, you can expect the broker to include you in important deals and will provide you with access to meet new clients.
6. Consider Becoming An Authority
If you are offering unique services or want to promote your services, then you can consider becoming an authority. The easiest way to do this is by creating a blog that discusses the diverse needs of the industry. Moreover, you can always offer your insights to news outlets. These include niche, trade, and local publications that target your audience. The best way to get involved is by sending introductory letters and emails to relevant editors. Make sure to include contact details and your expertise. Let them know how you can be of great use to them.
7. Seek Clients
Finally, you can go at it the traditional way by seeking out clients. If you see a potential client somewhere, make sure to speak with them. You can find clients through commercial real estate sites, Craigslist, eBay, and the like. Moreover, you should also contact owners of boutique hotels, restaurants, store chains, and ask them if they want to expand or sell their portfolio.
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